Goldwell Elumen Hair Color
Goldwell Elumen is a high-performance, oxdiant-free haircolor. Creates extra vibrant, shiny, and durable haircolor without damage. Does no contain peroxide or ammonia. The compact range of Elumen consists of 22 shades plus one clear tone. Every shade can be used to achieve fascinating color results on various tone levels. This alone gives you a choice of 113 color varieties – without mixing!
One of the most exciting new technological developments in professional hair color is the new Goldwell Elumen. Now, there's more to share. Elumen is the first oxidant-free durable hair color that works without peroxide or ammonia. Using a purely physical process, Elumen's brilliant, direct-acting, negatively-charged color dyes are drawn deep inside the positively-charged hair shaft and held, as if by a magnet. But there's truly no fear, no commitment. With Elumen Return, the hair colorist can remove the hair color immediately and gently with no damage simply by reversing the magnetic charge.
With Elumen, Goldwell has developed an innovative high performance hair color - Elumen dyes the hair permanently, but without oxidation, ammonia, or alkalinity. The result? Beautifully, radiant hair color without any damage to the hair. Elumen also repairs the hair's structure. The hair-color smoothes porous and damaged sections not only on the surface, but also inside the hair shaft to provide a healthy, smooth surface that reflects light and gives the color in the hair unprecedented shine.
Multiple shades. Elumen's 22 shades plus Clear gives you the ability to create an unlimited variety of colors. And, thanks to the unique color card, you can guarantee results without fear. As part of your creative palette, Elumen works great for low-lights/tintbacks, multi-shading, toning and color balancing. Because it improves the hair's structure to revitalize stressed and damaged hair, leaving it with long-lasting, brilliant, healthy, shine, it's t